SEO and websites for training providers
Future trainees search "first aid course in Manchester next month". Google and AI assistants answer with directories and marketplaces, rarely with you, even though your dates and prices are on your site.
Searches we check for a provider like you
SampleYour check uses your own courses and the cities where you run them.
Why trainees don't find your courses, and what we change
What we often find
Dates and prices that search engines can't read
What we do
Every course and session marked up as a course, with its date, place and price, generated from your own calendar.
What we often find
Session pages missing from the sitemap
What we do
A complete sitemap, Search Console and Bing set up, so every session can be found.
What we often find
No page for "course + city"
What we do
City pages with upcoming dates, always current, for the searches people actually make.
What we often find
Ad spend with no idea what a trainee costs
What we do
Enrolment tracking fixed, so you can compare the cost of a trainee from ads and from search.
Your booking tool stays as it is
We don't touch your booking or payment system. We add what's missing around it, and we test a full enrolment before every release. If an agency built your site, we work alongside its code and tell them before each change.
Three ways to start
Visibility audit
$490
Every course, every city, every competing provider, and a fix plan in order.
Fix package
from $1,500
Course and city pages, structured dates and prices, design fixes, technical groundwork.
New website
from $4,900
A new site for your courses, built to be found and to fill your sessions. Details
Not sure which one? Start with the free visibility check: request it here.
Questions from training providers
An agency built our site. Can you still work on it?
Yes. We work alongside its code without breaking it, and we let the agency know before each release.
Does this replace our ads?
Not overnight. Search takes 3 to 6 months to pay off. The goal is to cut ad spend where your pages reach the top free results.
We run courses in several countries. Is that a problem?
No. Each city gets its own page with its own dates, in English.
Which providers do trainees find instead of you?
Free check, one page, in 2 business days.